LuxeyDucks Investor Roadmap

CRITICAL (Must-Have Before Pitch)

1. Product Catalog (2-3 weeks)

• ☐ Populate 15-20 hero products across collections with professional descriptions
• ☐ Add high-quality product images (lifestyle + detail shots)
• ☐ Set up proper variants (metal, size, diamond specs)
• ☐ Price products with clear margin strategy

2. Homepage & Key Pages (1 week)

• ☐ Finalize homepage hero banner and messaging
• ☐ Create About page (brand story, lab-grown diamond mission)
• ☐ Build Collections pages with VRAI-style filtering
• ☐ Add Contact/Support page

3. Brand Assets (1 week)

• ☐ Lock in logo and visual identity
• ☐ Create 10-15 premium product photos (can start with AI, plan for real photography)
• ☐ Define color palette and typography standards
• ☐ Prepare brand guidelines doc

4. Business Fundamentals (1 week)

• ☐ Finalize pricing strategy with margin analysis
• ☐ Create financial projections (revenue, CAC, LTV, margins)
• ☐ Define target customer persona
• ☐ Map out customer acquisition strategy (paid ads, SEO, influencers)

IMPORTANT (Strengthen Your Pitch)

5. Social Proof (Ongoing)

• ☐ Set up email capture (you have "Need More Time to Think")
• ☐ Create Instagram/Pinterest presence with 10-15 posts
• ☐ Get 3-5 early customer testimonials or beta testers
• ☐ Set up basic analytics (GA4, Shopify Analytics)

6. Competitive Positioning (3-5 days)

• ☐ Document how you compare to VRAI, Brilliant Earth, James Allen
• ☐ Highlight your advantages (price, customization, sustainability, design)
• ☐ Create competitor comparison chart

7. Growth Roadmap (2-3 days)

• ☐ Document ring configurator vision
• ☐ Outline expansion plans (new collections, markets, channels)
• ☐ Define 12-month milestones

TIMELINE

Minimum viable pitch: 4-6 weeks
Focus on Critical items only

Strong pitch: 8-10 weeks
Add Important items + early traction metrics

Last updated: March 5, 2026